YES! Finally you can take it outside the bedroom!
This Saturday April 3rd is the 5th annual Pillow Fight Day organized by the Urban Playground Movement, encouraging groups all over the world to celebrate a free, fun, all ages and non-commercial public event.
“One of our goals is to make these unique happenings in public space become a significant part of popular culture, partially replacing passive, non-social, branded consumption experiences like watching television, and consciously rejecting the blight on our cities caused by the endless creep of advertising into public space. The result, we hope, will be a global community of participants, not consumers, in a world where people are constantly organizing and attending these happenings in every major city in the world.”
This project, Pillow Fight Day 2010, is a collaboration of many people who comprise a loose, decentralized network of urban playground event organizers all over the world.
Last year, events were organized in 109 cities but it seems that the list is getting even longer this year. From Accra, Ghana to Zurich, Switzerland, you should be able to find on the website a city where you can join the fun.
Last year in New York, the event was held in front of the Stock Exchange and Century 21 sold out of pillows to the amazement of their employees who didn’t understand the massive purchase ! So make sure you are prepared and we’ll see you at 3 pm at Union square!